The company is still figuring out how to make more advertising money from the shorts. The latest YouTube Shorts feature, announced last year, surpasses 1.5 billion monthly logged-in users.
यूट्यूब के लॉन्ग फॉर्म वीडियो बिजनेस को खत्म कर सकता है शॉर्ट्स, गूगल परेशान!
YouTube’s TikTok competitor Shorts could eat away at the Google-owned video streaming platform’s core long-form video business. According to a report by The Financial Times, a veteran YouTube staffer said that short-video platform Shorts could destroy its own core business.
Google recently announced that Shorts now has more than 2 billion logged-in monthly users, giving it an edge over competitors like TikTok and Instagram Reels. “Recent YouTube strategy meetings have discussed the risk that long-form videos, which generate more revenue for the company, are ‘dying out’ as a format,” the report said late Sunday.
YouTube staff believes that content creators are creating fewer long-form videos due to a lack of consumer interest and commissions from brands that prefer short-form content for product placement. YouTube says Shorts was designed to complement, not compete with, creators of all other formats like audio and livestreams.
Although YouTube’s advertising revenue has improved, it has been declining year-over-year for three consecutive quarters. The company is still figuring out how to make more advertising money from the shorts. The latest YouTube Shorts feature, announced last year, surpasses 1.5 billion monthly logged-in users.
In its results for the second quarter of 2023, Google reported that YouTube brought in $7.67 billion in advertising revenue. This is 4 percent more than the same period last year. The company introduced advertising on shorts late last year.
YouTube now needs to support Shorts as it gains immense popularity by investing in creators and encouraging them to create exclusive content.
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